Arcjet case study

Arcjet sits inside one of the most urgent conversations in software today: AI security.

The company was preparing to announce its Series A and bring a new product to market, both on tight timelines. They needed a clear position that reflected their technical depth and paved a path for press, partners, and amplification.

We worked closely with the founder across strategy, timing, and partner alignment to define a focused point of view: the rise of "Security-as-code."

We shaped the narrative behind the funding and product moment, built themes to scale, and established the early media framework. We also experimented with founder-led storytelling, data-driven content, and rapid response to culture moments.

We laid the foundation. The team saw early earned coverage and strengthened existing reporter relationships while building new ones.

We explored multiple narrative paths and shared a vision for future visibility.